How to Approach the Youth in your Marketing Efforts
A large part of the population is made up of the millennials. We then see the Generation Z members contributing another large segment to the overall population. When you put those two groups together; you find that they make up about half the overall population in the country. As a business entity, more so the marketing department, this number is one you cannot afford to ignore.
An assessment of those two groups reveals certain unique characteristic among them; they are conversant with and dependent on technology, motivated by meaning, prioritize career flexibility, and are more willing to try out entrepreneurship. Here is a guide to help you market to Gen Z and the millennials.
These groups are interested in great experiences. The older generations were interested in the functionality of a product or service. Your marketing language to the younger generations has to focus on the experience, not the products and services delivering those experiences. You therefore need to show them what impact your products and services bring to their lifestyle.
You need to focus more on online marketing. They are generations that have grown up using the intent and smart devices all the time. They are not familiar with spending time offline. It, therefore, makes sense to try and market to them where you are certain they will be found. Social media platforms will replace all your print and traditional media options.
They are also interested in finding out what your brand is all about. In their quest for meaning, they will not buy a product simply because it works. They want to know if the vision and mission of the brand behind the product is one they can concur with. It helps if your brand is one that takes into consideration some of their major issues. They normally show concern for things like global warming and climate change. By selling eco-friendly products, they will become more interested in your brand.
There is a need to use gamification marketing. The marketing option is one that relies on gaming techniques like ranking lists, competition, and scoring systems. A good example is when you sell fitness devices. You can hold competitions all over the region where customers get to try and outrun each other. They will use the connected devices to collect and share their data, which allow hem to fall in love with the products. The result of such a competition is increased attention on the products, and the willingness of the population to buy them.
Marketing to Gen Z and millennials comes with so many hurdles you need to clear. They come with some special and ever-changing tastes and preferences. By following what this guide has to say, you will find it easier to sell to a large part of that population.
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