Case Study: My Experience With

The Movies and Product Advertising

Many times we see familiar product being displayed in movies that we watch. Whatever product is being shown in the movie and you are positively familiar with it, then you would be glad to see it. In a very subtle way, many companies have used movie scenes to advertise their products. While the are movies where you can hardly notice products that are being advertised because of the subtle way it was presented, you will also find movies that are obviously advertising products. The truth is that some companies have gone as far as paying producers and directors to feature their products in the films.

Here are some of the product ads in popular movies we have seen.

Moments of ad space was given to AOL and Starbucks in the Tom Hanks/Meg Ryan movie, Youve Got Mail. AOL was practically a star in that film being the main link between the two main stars. And Starbucks had its piece of space when Tom Hanks makes a wisecrack about its obscurity.

The most product placement made in a movie ever was in the film Sex and the City. There were many fashion labels advertised in the movie since fashion is a constant theme in the hit TV series. Other products including Nike, U-Haul, Apple, and Marie Claire had made it in the movie as well.

In a scene in the movie E. T., Elliot is seen using Reeses Pieces to entice E. T. back to his house which made the Hersheys company reap much profit from. Using Reeses Pieces in the movie was perfect, but people saw the product and it became a hit in the grocery stores as well. This is a very effective subtle technique. You can discover more about how this technique can work.

In Adam Sandlers movie Little Nicky the ad placement was quite obvious. In this movie Adam, Satans son, learns how to eat Popeyes fried chicken with the help of a talking dog, with a big K-mart bag on the side.

I will not bow to any sponsor is the most quotable quote in Waynes world. The movie plot has given way to blatant advertising. The quote was said while Wayne was opening up a box of Pizza Hut. You see Wayne eating from a bag of Doritos and drinking Pepsi while explain that he doesnt believe in selling out. And, Garth adds his own unsolicited opinion on the idea of selling out while wearing Reebok gear from head to toe.

People react in many ways seeing familiar products in movies. There are those who dont care. There are those who like the way it was shown. But there are those who cherish the familiarity. You can reach the worldwide audience with this method of advertising. Advertising on a blockbuster movie reaches millions.