The internet has grown extensively over the past few years. Nowadays, it is highly unlikely to run a business without having a presence online. This is unless you are part of the highly specific niches. However, for most people, they need to have more than only a website. A website is just the start for modern businesses. You will need a social media presence, a targeted audience, and a mobile presence. However, for a start, a website is fine. This guide provides you with tips to design a website.
It is vital to have a mobile presence. Many people nowadays have moved from desktops and use mobile devices. By not having no mobile capability you would be locking out many potential customers. A website with mobile availability is a good start. It is essential you identify design that is specifically optimized for mobiles. Your site will look incredible and be usable. It is vital you change the site to fit mobile users by going to the homepage removing video autoplay. Instead you should be providing a streamlined version on the navigation bars.
Also, you need to pay attention to the theme. Theme is considered to be very important in web designing. It is advisable you check sites of some of the biggest brands like Apple, Nike, and Coca-Cola. You will realize they have unique branding image. You cannot easily confuse the websites. Choose a theme that matches your brand.
You need to know the purpose of your website. It will be based on what you do and how far you are. There are brands that come up with websites that have only information and contacts. Others focus on the awareness of their brands. You have to know your purpose before designing your website. If you want more sales, ensure your videos don’t open slowly because customers will end up closing the site before they view the product pages. Also, if the site is meant for informing customers, it should not look so basic with just a check out page and product list and nothing more.
The website must be user-friendly. It should be easy for people to go through your website and find what they want. It can be frustrating for a user to keep looking deeper to find what they need from your website. A website that is easy to navigate will attract more users.
Additionally, you need to consider the domain name. It should be useful and relevant. It is wise to use your brand name. However, if you have to use something else for valid reasons; ensure that you own the domain name of the brand. If you leave it unowned, you open room for others to purchase it.
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Video Marketing and Advertising
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