More and more webmasters have the recurring dilemma on how to increase the flow of traffic in the websites. During the past few years many methods that been developed to solve this predicament. While most of them would work there are those that would not make even a small impact.But viral marketing is an effective tool to drive traffic.Many companies bank on this behavior to spread their products and increase the popularity of their company or their website. Viral marketing makes use of many mediums in enticing this behavior. It might be in the form of an interesting story, an addicting flash game, an amusing video and many others that may catch a person’s fancy.Now do I still believe in paid advertising, and lots of it? Well of course I do! I do only if you’re making money with your advertising, or at the very least breaking even. Some people suggest that you should run lots of advertising even if you lose money on each initial customer, because the backend sales that you get from these customers will surpass and make up for the loss that was incurred on the front end.