So, why is this part easier? Because you now have a subject that is relevant to the customer’s need. It is a subject you know, since it is part of your business. And you have a great USP. All you have to do now is talk to your customer as you would your best friend. Just explain whatever it is they came for. No hype, no corporate jargon, just plain talk. Use the keyword phrase a few times in the content, but don’t overdo it. Remember, we are talking to people, not search engines.
At the bottom of each listing is a link to the landing page. Copy this link. Then from any search engine, in the search field type: Link: and then paste in the web page address you want to see. You will get back a list of pages that link to the competitor’s site. You want to get links from those same sites. The theory is that if it works for them, it will work for you.
The best way monitor your output is to develop your own business tracking sheets. I developed a simple excel spreadsheet, listing the areas of marketing, sales and expenditure. Once a week I would give them a quick glance for any obvious problems but every month I would analyse them in detail. It’s very important pick up on problems quickly before they cause too much damage. Minimise your chance of failure by keeping on top of mistakes and fixing them as quickly as possible.
So now you have your print catalogs. You are ready to distribute them. This is also an important stage in catalog marketing. Where and how you give them away can spell a difference in the results of your marketing strategy. Your aim is to send out as many as possible, to the right people. You would not want to just distribute them and then hope that the right customers will see them. You’re only wasting your money and effort this way. The key is to get them to as many target audience as you can.
Remember, all above examples are selling in digital form because it is so easy to setup and convenient your targeted customer to order and receive the product. Customer can pay online by credit card or PayPal, then immediately download from web.
Don’t beat around the bush. Get to the point-use keywords in every angle of your site i.e. image names, URLs, and content. Ask yourself how someone will be seeking for information and which words are they likely to use.
Like keywords, link building can be a difficult and often time consuming task. If you don’t have the resources to do it yourself, it is money well spent to have a reputable service do it for you. Notice I said reputable. There are any number of supposed SEO companies that will guarantee you 10,000 links in a week. They can, but those links will be virtually useless for getting quality, targeted traffic. They may also get you banned from the search engines. So be careful when you choose to have someone else help with your link building.
Attract Organic, Targeted Visitors by Becoming Excellent Search engine Fodder. This is an Easy & Long term strategy. By submitting your website URL to leading Search engines and Directories, you will start showing up on natural search results by REAL people, bringing in a constant stream of eager visitors to your website. However, just submitting your site is not enough. It has to be done along with other tasks below. Further, submitting your site to a group of 150 hand-picked search engines is found to give good results.