Where ever you browse online, you are likely to run into pop-ups. Whether you love them or hate them, there is no denying that they are a very effective way to catch your visitors’ attention. Our clients have reported up to 6x the increase in email subscribers since implementing our pop-ups when compared to a less intrusive capturing method like buttons or boxes.
WHY DO POP-UPS WORK?
Generally, a pop-up presents a strong Call-to-Action to the visitor. Typically, this could be a discount coupon or a seasonal sale, and equally important, it could be a newsletter subscription engagement point, where your goal is to collect more data and grow your mailing list.
WHY COLLECTING MORE EMAIL ADDRESSES MATTERS?
You probably spend a lot of money bringing in new visitors to your online store. However, many will end up leaving your site without making a purchase. Or more importantly, without leaving you any data to re-engage them in the future. Remember that email converts customers better than any other channel. Having your customers’ email address enables you to target them in a more personalized way and in an environment that is less “noisy” than other marketing channels, like Facebook or Google. By using personalized content for audiences of specific genders or brand affiliations, you can improve your CTR up to 6x. Click here to see how we make it simple.
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