Because the Internet is such an integral part of the business world, having a website is a necessity.
Unless you’re tech-savvy, you’re probably going to hire someone to create and manage your business website. With numerous web hosting sites available at reasonable prices, such as Network Solutions, you’ll be able to successfully run a website for your business.
Of course, unless you want to hire a marketing company, you’re going to need a few tricks to market your business website to new customers.
Guest blogging is one of the easiest ways to get yourself and your name out there. You want potential customers to see that not only your business is present, but you also want to build a name for your business. When customers see your name, they will soon begin to associate you with whatever it is that you’re selling, which is a great marketing tactic.
Utilize Social Media
It doesn’t matter what kind of business you’re running; if you have a social media account for your business, linking it to your website is another way to increase traffic.
If your business website has a blog, you can use social media platforms like Twitter or Facebook to link back to each article, while still giving your readers a taste of what you’re going to say. If you’re launching a new product and have how-to videos or photos of customers using your products, then you can use Instagram or Pinterest to share photos with a link back to the product.
As old as email marketing is, it’s still an efficient way to reach your current customers and new customers.
You can persuade customers to sign up for your newsletters by offering a percentage off coupon or even sharing free contests, insider information or other exclusive features. Marketing your business through emails is easy, because you can show customers new products; what they’ve missed since their last visit; offering them a coupon if they’ve abandoned their cart; and more.
Start a Blog
You don’t have to be a professional writer to start a blog for your business. While it does help to have some writing skills, a blog is just another way to share new information with your customers and make your website easier to navigate. Writing in a blog offers you ways to share updates with your customers about changes or new products, get customers involved by offering contests or featuring photos, and it allows you to link back to articles through other social media platforms.
Marketing your business doesn’t have to be costly or difficult. Whatever you can do to get your name and your business out there is a great start to marketing your new website.