To create catalogs that are truly effective as marketing tools to increase your sales, you start with creating them. The process begins at the research stage. Of course you need to research and know everything there is to know about your business and target market. What kind of business do you have? Who are your target clients? What are they looking for? What are their needs and wants? What are the benefits you can provide? By knowing these things, you will be able to provide your target audience with what they are looking for in an ad.Most of the emails will be delivered successfully, and some emails won’t get delivered at all. This is normal. All autoresponders have a certain percent of deliverables versus non-deliverables – so just roll with the people who actually get your email. Some people like to use the broadcast function all the time. But I think this defeats the purpose of an autoresponder.